Ishita Gupta
What Is Attention Economy? Why Your Focus Has Become the Most Valuable Asset
Every time you pick up your phone, a quiet battle for your focus is underway. It's not obvious,…
Engagement Farming: The Quiet Manipulation Behind Viral Content
It starts innocently enough. A post appears on your feed—“Type YES if you love your mother.” Another asks,…
Attention Economy in India: Why Policymakers Are Getting Concerned
A teenager in Delhi scrolls through short videos past midnight, the blue glow of the phone reflecting off…
Algorithms & Society: The Quiet Force Shaping Our Daily Lives
A teenager scrolls through their phone late at night. One video becomes five, then twenty. A recommendation turns…
What Is Algorithmic Culture? When Code Starts Shaping Human Behavior
When you first take notice, it's not about what you're seeing—it's about how it makes you feel. You…
Internet Rabbit Hole: The Endless Scroll We Didn’t Plan to Enter
It often starts without you even planning on it. Maybe it's just a quick look online, a random…
Why AI Chips Matter: The Hidden Engine Behind the AI Revolution
The first thing most people notice about artificial intelligence isn’t the hardware. It’s the output — the chatbot…
What Is AI Chips? Side Character Energy in Tech
There’s a peculiar moment happening in tech right now. Everyone is talking about artificial intelligence—chatbots writing essays, algorithms…
Side Character Energy: Why So Many People Feel Like Background Noise in Their Own Lives
There’s a familiar kind of silence that doesn’t come from being alone. It comes from being present —…
How Neural Networks Work: Inside the Machines That Learn Like Us
There’s a quiet moment that often goes unnoticed—when your phone predicts the next word you’re about to type,…
What Is Neural Networks? Understanding the Intelligence Behind Modern AI
It usually starts with something deceptively simple—a phone unlocking the moment it recognizes your face, a recommendation that…
AI Content Problem: When the Internet Starts Sounding the Same
There was a time—not too long ago—when reading online felt like entering different rooms filled with different voices.…
NPC Energy: When Life Starts Feeling Scripted
There’s a moment you’ve probably experienced but never quite named. You’re scrolling through your phone, reacting to content…
What Is AI Slop? The Quiet Flood Changing the Internet
There’s a strange feeling many people have started noticing online. You open a blog, scroll through a news…
Data Privacy in India: What Policymakers Are Saying Right Now
There’s a moment most people barely notice. You open an app, it asks for permissions—contacts, location, camera—and without…